The area is popular among vactioners for the numerous beaches and outdoor activities. Business is geared towards tourists with a heavy emphasis on beach life. There are many motels, hotels, lodges, and campgrounds throughout the town and surrounding areas.
The climate is mild during summer when temperatures tend to be in the 60's and cold during winter when temperatures tend to be in the 40's.
The warmest month of the year is August with an average maximum temperature of 71.70 degrees Fahrenheit, while the coldest month of the year is December with an average minimum temperature of 33.40 degrees Fahrenheit.
Temperature variations between night and day tend to be moderate during summer with a difference that can reach 23 degrees Fahrenheit, and fairly limited during winter with an average difference of 14 degrees Fahrenheit.
The annual average precipitation is 99.99 Inches. Winter months tend to be wetter than summer months. The wettest month of the year is December with an average rainfall of 17.94 Inches.
Males make up 52% of the population while females make up 49%. The population is 65% white, 25% Native American, 1% Asian, and 9% other. The area's average household income is far below the state average and is only $27,500.